Just One of Us

While reading a book about marketing, I came across an interesting excerpt beneficial to all future entrepreneurs.

David Neeleman, founder and former CEO of JetBlue

              JetBlue CEO David Neeleman realized early that without talking to his customers he would never be able to build a customer-centric airline. As a result of his unique approach to customer interaction, Neeleman has been featured in a variety of business magazines. When he flies, he flies just like everybody else, in coach. He even drives himself to the airport. Once there, he waits in line-just like you and me. He is, for all intents and purposes, just another customer-at least until the plane gets into the air. Then he walks up and down the aisles, talking to customers, hearing what they have to say.

                                                                                    -Blog Marketing, Jeremy Wright

Keep this strategy in mind while growing your empire!